EVRY began as an idea, a name, an ambition and a vision for something more artful and inclusive than what was already on the racks. My role was to help turn that ambition into something real.

From day one, I collaborated closely with the founder to build the brand from the inside out: shaping the product tiers, developing the brand voice, refining the identity system, and guiding how EVRY could show up in everything from ecomm to runway.

With no physical product yet in hand, we designed the strategy as both a proof of concept and a mood board for investors—bringing fashion, function, and founder voice into visual alignment. Every touchpoint was considered, from the logo to pitch decks to an idea I had for custom hangers for future art direction.

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_{Worldbuilding / Fashion positioning / Narrative Design}

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I led: 

• Creative strategy across positioning, pricing tiers, and go-to-market storytelling
  
• Brand identity development including wordmark refinement and design system
  
• Investor deck and visual narrative to pitch for early capital
  
• Art direction oversight for sample photography, balancing artistic expression with product clarity

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_{EVRY sits at the intersection of avant-garde fashion and brand architecture. More than a design project, this was an exercise in speculative storytelling and early-stage brand creation. And for me, a formative deep dive into how creative direction, business strategy and visual identity all overlap.}