Creative Direction / Brand Narrative / Motion Strategy
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Leadership Summit
The Challenge
Kick off Tinuiti’s annual leadership summit with a unifying moment to spark alignment, emotional buy-in, and frame the year’s priorities through a shared creative lens.
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The Strategy
We built a trailer-style short film using Formula 1 racing as a metaphor for Tinuiti’s “Forever Flywheel”: high-performance teams in sync, driving growth. The goal was to channel urgency, pride, and precision—all in under a minute.
Stratgic Levers
We built a trailer-style short film using Formula 1 racing as a metaphor for Tinuiti’s “Forever Flywheel”: high-performance teams in sync, driving growth. The goal was to channel urgency, pride, and precision—all in under a minute.
Stratgic Levers
- Grounded the narrative in “momentum” to link personal agency to team performance
- Reframed internal language into a tight, resonant VO script
- Used found motorsport footage to convey scale, intensity, and ambition
Execution Highlights
- Wrote and refined the VO to guide tone and structure
- Storyboarded emotional pacing and visual rhythm
- Partnered with internal and external editors for sourcing and final cut
- Balanced metaphor and message to stay strategic—not cheesy
Outcome & Impact
- Premiered at Tinuiti’s 2025 Leadership Summit as the opening anthem
- Received strong feedback from execs and department leads
- Sparked spin-offs for onboarding and internal culture initiatives
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