︎
C O N C E P T
// ORIGIN //
Raiding the archives for inspiration,
the team looked to establish a sense of place and identity
by pulling out structural and organizational elements
in aditional to visual cues from the vintage volumes.
︎
C O V E R
The idea was to consciously update vintage varsity aesthetics
while maintaining a classic feel. A pebble grain texture was applied
to maroon silktouch material and hand-finished with a black overtone rub.
This was wrapped on 145 point binders board. A custom embossed metallay
displaying the concept logo and burnished with an overtone rub
to bring out the detail, completes the look.
C O V E R
The idea was to consciously update vintage varsity aesthetics
while maintaining a classic feel. A pebble grain texture was applied
to maroon silktouch material and hand-finished with a black overtone rub.
This was wrapped on 145 point binders board. A custom embossed metallay
displaying the concept logo and burnished with an overtone rub
to bring out the detail, completes the look.
︎︎︎
![](https://freight.cargo.site/t/original/i/741bff028d5b2652f2b538fc5b4626797839a3848625c810db208136208e257e/Origin-web.jpg)
![](https://freight.cargo.site/t/original/i/ccf194f0d44898bc79c8edd223c6226c8d51118ed6b6d2ff4ee9b74a8ed4dfbd/Origin-cover-detail-web_1.jpg)
![](https://freight.cargo.site/t/original/i/177c6aee6e1a3970e17ff73729852d92b8e802d43fe96cee177d15e06dcba12d/Origin-Endsheet-web_1.jpg)
︎
E N D S H E E T S
A giant cyanotype blueprint of the county dating
to the 1940’s found in a storage closet was a tangible
connection to the concept. Photographed and then formatted,
this graphic treatment was printed in process color
on a classic white stock. The front set features a concise
table of contents. The rear set refers readers back into the pages
of the book with a list of stories the editorial
team chose the highlight.
to the 1940’s found in a storage closet was a tangible
connection to the concept. Photographed and then formatted,
this graphic treatment was printed in process color
on a classic white stock. The front set features a concise
table of contents. The rear set refers readers back into the pages
of the book with a list of stories the editorial
team chose the highlight.
![](https://freight.cargo.site/t/original/i/50e0cc21785109e0546373766e1415b0166b0d17b66acd5e1c30e02aa7cb0cfa/Origin-opening-web__2.jpg)
![](https://freight.cargo.site/t/original/i/32a15327c1b6f35fa985498535dcb19530e9e266d7cdcb92d5697b5506e1fa3c/Origin-opening-web__1.jpg)
![](https://freight.cargo.site/t/original/i/040ac9ce6064a90132d5930cb4a7f7065adac9aea95f1b090b6a8c529ed4db31/Origin-opening-web__4.jpg)
![](https://freight.cargo.site/t/original/i/b0b9b9343c2b9c214279d95e32fab36c6ed769eceec497dc76b131becaed91f3/Origin-opening-web__3.jpg)
![](https://freight.cargo.site/t/original/i/7f85dddd1e481229382c4b33a5ff04073247193bbda5af001ed073f28bde363a/Origin-opening-web__7.jpg)
![](https://freight.cargo.site/t/original/i/2014bbec4b25bc7966ba8809795bf9f81be40e2466cb1bf8cd9c9f8bb721a343/26-27-web.jpg)
![](https://freight.cargo.site/t/original/i/1c4d33976cac30dea249bafdb901e37f51d7a6f34f684bce022df618b09d436c/28-29-web.jpg)
︎
S T R U C T U R E
In the archives, the team identified a clear
organization of content and wayfinding cues—
no abstraction to confuse the reader. Following this lead,
the volume broke down into traditional sections. Chapter dividers
became a double exposure with classically styled portraits
layered with photo art created in-house. A secondary level
table of contents appears on the right side, teasing
content with a custom tag (i.e. you won’t see
the same headline twice).
S T R U C T U R E
In the archives, the team identified a clear
organization of content and wayfinding cues—
no abstraction to confuse the reader. Following this lead,
the volume broke down into traditional sections. Chapter dividers
became a double exposure with classically styled portraits
layered with photo art created in-house. A secondary level
table of contents appears on the right side, teasing
content with a custom tag (i.e. you won’t see
the same headline twice).
︎︎︎
![](https://freight.cargo.site/t/original/i/aa93464be934fbc4312035a9ca9ee5a2d4d581ac718bd264f38d7c3288ae38e2/Origin-18-19-web.jpg)
![](https://freight.cargo.site/t/original/i/c3867f78b4afd25cac50ae8414ebf82fdf86ff89dfe5686cddd7f197b2ea6b80/Origin-78-79-web.jpg)
![](https://freight.cargo.site/t/original/i/7cc64d039f4d737f25ca1b7df7997ceb87994ccadba8bcee23d52f0895abbaaf/Origin-40-41-web.jpg)