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C O V E R
Book cloth only held part of the flood coat of process litho
ink while a heavy dose fell through the open weave linen,
highlighing the texture. The concept’s dimensional wordmark
is pressed into 145-point binders board with chiseled
edges and stamped in gold-leaflike foil.
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![](https://freight.cargo.site/t/original/i/1109d8fe17d0c74bba1d3daeb851ee58e8798561ccafb14025bae998b28b8f03/ICON-cover-web_.jpg)
![](https://freight.cargo.site/t/original/i/63824a905b367f4622f9ba9593937589acf94dd054848674fb097d6f5f4a4b37/ICON-detail-web_.jpg)
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E N D S H E E T S
E N D S H E E T S
An intricately patterned optical illusion is achieved
with two pantone inks painting the dimensional background
and a chevron pattern in a metallic gold spot color.
This effect comes and goes as the book is tilted.
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![](https://freight.cargo.site/t/original/i/492af66da31bbca18f3c56a18a83cf8ce6e50e10e4f1740553cf06eb8dca177c/ICON-endsheet-web_.jpg)