Branding / Creative art direction / Logo Design / Messaging 


c h a r n w o o d

- brand project -

This UK-based data research company is growing and looking
to expand its scope from working with long established companies
to include non-profits, NGOs and start-ups. As freelance brand consultant
we developed a clear strategy to expand Charnwood Data’s identity
to incorporate this new vision. This project resulted in a new icon and
design system to begin developing a clear visual voice for this brand——an
aesthetic that feels corporate but intentionally thoughtful and creative.