“Here’s my thing:
good brands
tell good stories,
and good stories
perform.”
______
I’m a creative director and strategist who lives at the intersection of storytelling, systems, and performance. I’ve led teams through high-growth partnerships, shaped creative ops from the ground up, and built campaigns that don’t just look good—they drive results.
With a background in editorial and a career in paid social, I bring both a strong point of view and a steady hand. Whether I’m mentoring designers, building frameworks, or pressure-testing a creative direction, I’m always thinking about how to turn insight into action—and ideas into scale.
I don’t just make ads. I build the engine behind them.
*** portrait by Andrés Oyuela