Brett
Hastie


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CLIENT WORK


Charnwood
Curology
EVRY
Tinuiti
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PHOTOGRAPHY


Portrait
Destination
Documentary

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Editorial


Covers
First of All
Icon
State of Mind
Origin
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Contact
Bio

Creative testing strategy / Art direction / Product Photography / Design


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D I F F


- Performance Creatives -

Assets tested with images from this campaign doubled performance
compared with the less polished product-focused approach taken previously. This,
in addition to format and delivery optimization, was key to working with this brand.
From here we built a more distinct visual personality to pair with each frame.
 
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